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Headlight™ is a web-based tool that lets you easily plan, manage, execute, and measure the effectiveness of marketing activities – online as well as offline.
Headlight For Agencies is developed to help agencies meet their specific business requirements and consistently exceed campaign and revenue goals.
For marketing managers and directors, a lot is changing. Your profession will become a science and your efforts will be more and more closely linked to sales results. Our mission is simply to help you out.
We're a privately-held, Copenhagen, Denmark-based company committed to designing, and providing advice and support for the best web-based end-to-end marketing software solution possible. It’s called Headlight™.
We’ve been in business since 2002. We've been growing the company organically from 2 to about 25 talented team members. We received $5.1m in a VC financing from Nordic Venture Partner in June, 2007.
Our products and services are available pretty much anywhere in the world – either we have local offices or partners, or you can reach us online through our 100% Fearless™ customer support.
We focus rigorously on designing software and services to cope with all the challenges mentioned above. And we try to do it the easiest and simplest way possible – we’re almost religious about that. This is what we find inspirational!
If you want to catch a glint of everyday life at TraceWorks then you might want to take a look at our Marketing 2.0 blog. We call it The Dojo.
Morten E. Wulff, Founder & Chief Visionary. Morten’s responsibility include general product strategy as well as the company’s general communication strategy.
Before starting TraceWorks Morten headed up a creative-centric team of 20 developers and designers at a Copenhagen based web agency.
Mobile: +45 2888 8070
Email: mew@traceworks.com
Blog: drzelig.com
Anders Lau Nielsen, Founder & Executive Business Development. Anders’ main responsibility is to manage commercial activities and supervising general administration.
Before joining TraceWorks Anders was Senior Account Manager at an online marketing agency in Copenhagen. Here he was head of the internal Media Procurement Division consisting of 5 people.
Mobile: +45 2888 8071
Email: aln@traceworks.com