Let Headlight™ do the work

If you work in an agency, you’ll know what we mean. Everyday tasks such as creating campaigns and forwarding marketing material to media partners aren’t the greatest fun you’ve ever had. Knowing that, we’ve designed Headlight™ to make things much easier. What’s more, you can even have us take care of the little bit of manual work left to be done.

We’ve also made sure that, instead of binders and separate spreadsheets, planners are readily able to access information quickly and review current and historical data to optimize or plan new campaigns. Headlight helps bring agencies closer to the “paperless office” model.

Of course it does 3rd Party Adserving

A feature most agencies ask for (especially media agencies) is “3rd Party Adserving”. So we included it right from the first version of Headlight™. 3rd Party Adserving means that banner campaigns are actually centrally hosted on our servers at Traceworks.com. So every time a banner is displayed in some form of media it is actually hosted and delivered from our server. And here’s the big upside: Imagine being able to change 200 banner messages in 25 different media placements in just a few seconds. That’s something that would normally take days. So Adserving is all about flexibility - and we know that flexibility can dramatically increase marketing efficiency. It simply saves time and money.

Put your money where it works

Speaking of saving money – In today’s fragmented media landscape it is much too expensive to have your campaigns running at the wrong websites; you need to target the right audience, otherwise you’re just wasting money. With Adserving, you also receive important information on the performance of the creative assets used in your campaigns. This means that you can analyze exactly which messages motivate people to click on your ads, and whether they subsequently convert on your website.

Headlight’s more advanced (yet easy-to-use) features include:

• Performance reports by media, creatives and campaign pages.
• Automatic generation and emailing of tracking codes to relevant parties.
• Easy handling of Flash formats.
• Support for CPA, Flat Rate, CPC, CPM pricing models for campaigns.