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Chief Executive Officer Christian Dam

Before taking the helm at TraceWorks in 2007, Christian led the marketing departments of large, household-name companies such as Purup Eskofot, SAP and Dell. However, the enduring start-up atmosphere at TraceWorks felt like a breath of fresh air and Christian decided to be a part of the ride.

His job now is to take TraceWorks to the next level.

Christian admits that he never really felt at home talking to IT people. Now he evangelizes to marketers faced with challenges that he has faced himself. And his depth of experience makes him a tough internal watchdog for product functionality and usability, too. ”I know a lot about what our customers want – and zooming even closer in on customer needs is key to the next stages of TraceWorks’ growth plan.” ”This is a fantastic new industry. It’s like CRM was 15 years ago.” 

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Co-founder and Chief Visionary Officer Morten E. Wulff

TraceWorks co-founder and continual off-the-edge-thinker Morten Wulff is not your average businessman. Besides his upbeat clothing and after-five hairstyle, he is a natural entrepreneur who just cannot help coming up with new ideas. Most of these focus on fine-tuning TraceWorks to keep its essential uniqueness, and finding innovative ways to keep the company at the forefront of the burgeoning MRM market.

In his spare time, Morten serves on the board of a number of other companies in the online and entertainment spaces, applying his special brand of creativity to a wide variety of business issues. The latest addition to his life is a baby. So will he now become just as petty bourgeois as the rest of us? Watch this space. 




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Co-founder and Chief Strategy Officer Anders Lau Nielsen

Anders is TraceWorks co-founder and in charge of our Executive Business Development. Anders is constantly on the lookout for new business opportunities for TraceWorks. He has an instinctive understanding of software and business, always aiming at identifying and converting partnerships and ideas to commercial activities.

Before founding TraceWorks, Anders was Senior Account Manager at an online marketing agency in Copenhagen. There he was head of the internal Media Procurement Division.

When Anders is off from work he is a true daredevil. If he is not riding his 150 horsepower Honda to the limit at Europe's racetracks, he is one hell of a skydiver with over 1.000 jumps.

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Marketing Director Jesper Eiby Christoffersen

The newest member in the gang is Jesper. In his recent jobs Jesper was a dedicated TraceWorks customer. So almost from the beginning, Jesper knew what was going on in the TraceWorks backyard and had always seen the potential in the company and its products. As a user himself Jesper has a good understanding of the advantages the TraceWorks products offer.
 
Jesper has great experience in online marketing and new media. His arrival at TraceWorks strengthens the company’s profile and makes it take its own marketing medicine.

Jesper says about his arrival; “I love the dedication of the employees here. Everybody is striving to make a difference, which makes it so much easier to come as a new guy with a lot of different ideas”.
 
Jesper spends almost all of his spare time trying to find fairways and greens. He is regarded as a true golf junkie by his wife and has said to have real abstinences in the winter time.
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Sales Director Christoffer Feldt-Sørensen

Christoffer has been around TraceWorks almost since the beginning of time. He is a strategic hunter - second to none. His approach is analytical and methodical but he still holds the ability to improvise using great people skills; furthermore he is simply a friendly and funny guy. He always delivers and creates a good atmosphere in our offices.
 
So pretty much only good things to say about Christoffer - apart from the fact that he needs to look at his hairdo. Some say it has a life of its own.

In his spare time Christoffer is a dedicated chairman in his local Round Table group.




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Chief Technical Officer Mads Fink-Jensen

Mads’ first thought when he heard that TraceWorks was looking for a CTO was: "Small company with some kind of online idea – been there, done that.” But the more he learned, the more curious he became.

He was particularly interested in how a smaller company could attract a CEO with Christian’s track record. And that investors such as Morten Lund and Nordic Venture Partners were funding further development. What made TraceWorks so special?

Mads has never been in doubt that he could make a difference. Having been around, he has most of the tools, technologies and insights that he needs to safely guide product development.

By now, he is sure about what makes the company special: Mads has been caught up in the 'start-up feeling' that still characterizes TraceWorks despite more than 6 years in business. “It has great internal energy. Everyone is ambitious but also realistic and honest about the possibilities – which is key to me.”