Norwegian needed to centralize their online campaign management in one platform and at the same time be able to micromanage every single activity due to the cultural diversity of the many different countries they operate in.
Marketing is not a discipline known for being easily measured, but we wanted to document our hard work towards the rest of the organization. When I was introduced to TraceWorks and Headlight I knew instantly that this was the tool I had been looking for.
At NKI, they know that sales promotion works! "Using Headlight, we can precisely measure the results we get when our website is accessed, giving us much better awareness of the what buying incentives our customers react to".
FxPro.com were looking for a tool that could give them insight into the total performance picture of their online campaigns across many markets and countries. Additionally they wanted to stop doing marketing that didn't work.
Marketing agency BrandX specializes in strategic marketing and campaign management for its clients. This is why it is important for BrandX to be able to measure the exact number and quality of leads and customers they generate for their clients...
At IBC Euroforum they know what counts. Online marketing campaigns have to not only be easy to launch and manage. They should also yield an ROI that justifies the activities. Headlight gives IBC Euroforum this very ability.
