IBC Euroforum creates and coordinates conferences and courses in a broad spectrum of areas such as telecom, IT, administration, financial, biotech and marketing.
IBC Euroforum has been a Traceworks customer for 3 years now. At first they were true Statlynx customers and now they are dedicated Headlight users. All 3 years they have used TraceWorks software to plan, execute and optimize their online marketing activities".
Simpler,
cheaper and better
"The tool provided by TraceWorks has in numerous ways simplified
our work and have helped us to enable a unified and cost efficient
solution for our different marketing purposes in one simple
platform. It has helped us identify exactly which campaigns work
online and have enabled us to track even our offline campaign
efficiency through unique URL administration and tracking".
It is all about what is
profitable
"With the possibility to measure the profitability on
every marketing dollar spent, Headlight has given us the
ability to optimize our marketing budget. We are also very fund of
Carma - their 100% integrated email solution. It makes it so simple
to have all your marketing material in one place. In addition,
TraceWorks has very competent staff and a well-functioning support,
so we are very pleased with the cooperation".
Ola Wetterling, Marketing Director, IBC Euroforum
