Demanding more from your marketing and your partners.

Norwegian is a rapidly expanding airline company based in Norway with more than 119 international routes as well as a lot of domestic routes in Norway.

Challenges
"We needed to centralize our online campaign management in one platform and at the same time be able to micromanage every single activity due to the cultural diversity of the many different countries we operate in. We were also looking for a tool to conduct successful revenue management in a highly complex online marketing division where many different campaigns are run in many different countries and medias with many different product promotions." says Bjørn Gundersen, E-commerce Director of Norwegian.

Solution
"We were introduced to Headlight by our media agency and have benefitted from the flexibility of the live performance capability Headlight delivers. Being able to optimize every single activity in every single campaign on the fly has given us the edge they were looking for. Now we can cancel or change underperforming activities and redistribute funds to the campaigns that perform better, while they are running. Furthermore our experienced marketing division can also set up individual goal- and KPI charts for individual activities across all marketing channels; banner, e-mail, SEM and Affiliate. With this information at hand, delivering performance reports to our management and making sound economic decisions in marketing, has never been easier.", Bjørn adds and continues: "Everything is centralized and manageable in Headlight and the software lets you be courageous and simply cancel the activities that do not yield a satisfying ROI."

Additional benefits
"On top of this we can manage, store and share all their creatives used in our many different advertisements in the central repository that the Digital Asset Management part of Headlight comes with." Bjørn concludes confidently.