Just as finance has ERP and sales has CRM, we have developed Headlight™ to help bring order to marketing organizations. Headlight™ lets you easily define, plan, execute, and measure the effectiveness of marketing activities – online as well as offline.

Screenshots of headlight in action

With Headlight™ you can:

  • Create more effective marketing teams
  • Manage all campaigns centrally in one convenient place
  • Increase accountability across your marketing investments
  • Spend less time on tracking and administrative functions
  • Keep your data safe with an independent 3rd-party system
  • Cut costs of day-to-day marketing operations
  • Rapidly change "non successful" campaigns
  • Centrally manage marketing assets and media planning
Headlight™ is more customizable. It’s got a flexible back end (we know what you’re thinking). And it’s backed by our 100% Fearless™ customer support service.

We’ve packed lots of smart stuff into Headlight™. Here are some of the highlights…

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Media Planning

Simplify the time-consuming task of media planning, and increase productivity and shared knowledge across departments. Quickly access media run dates, email drop dates and other data based on planning information entered.

Prepare campaigns

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DAM (Digital Asset Management)

DAM helps you to organize, share, and distribute your marketing materials. Simply upload the files, fire up your web-browser and they’ll follow you wherever you go. This will help you build campaigns faster than ever. And think what it could do for your brand consistency!
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Adserving

The future of marketing is all about adapting to changes quickly: Put up 3rd party banners quickly and easily. Then change 200 advertising messages in 25 different media placements in just a few seconds.

Launch campaigns

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Paid search

Create, and execute campaigns on major search engines such as Google (API-integrated) – simply and quickly. Tracking URLs are added automatically, you can bulk upload 1000s of keywords at a time, and it’s easy to replicate successful campaigns from one supplier to the next.
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Dashboard

Want clear, fast insight without hours of time-consuming work in Excel? With Headlight™, it takes very few clicks and less than a minute to gain a complete overview of how your marketing strategy is performing right now – with the ability to zoom in on specific campaigns and creative material used for detailed performance analysis.

Measure and optimize

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Why Chart

We got tired of just displaying data without at least trying to explain: "WHY!?" Now you can combine events with visual data charts in order to try and explain cause and effect relationships. This is a simple, yet awesome feature and we often fight over who actually came up with the basic idea!
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Custom KPI and Goals charts

Every company’s marketing objectives are different, so we’ve designed Headlight™ with this is mind. In only a few clicks, you can customize your Dashboard with exactly the Key Performance Indicators (KPIs) or Goal Charts relevant to your marketing strategy.